Programmatic Specialist
Posted Power Marketing is looking for a Programmatic Specialist with 2+ years of experience with developing, managing, and analyzing digital campaign strategies across multiple platforms. This position will work with an array of clients and industries and our dynamic and fast-paced internal team.
Responsibilities
- Execution of digital marketing strategies including search and programmatic display, streaming TV/audio, native, social, and pre-roll campaigns.
- Act as a point of contact for Account Managers regarding campaign optimizations, adjustments, and progression.
- Provide oversight of assigned campaigns – actively managing, optimizing, and monitoring campaign performance based on client KPI’s.
- Work collaboratively with internal Account Managers and the digital team to drive results for clients and support campaign billing needs.
- Upload, troubleshoot, and traffic digital creative.
- Recommend/analyze digital creative on a strategic and tactical level.
- Generate clear client reports and insights based on social campaign performance.
- Provide insight regarding campaign management challenges and successes for the benefit of the team.
- Interface with clients as needed or requested.
- Other misc. duties as assigned.